At 4th Wave our
mantra is quality, value, and responsiveness.
To accomplish this we use experience, tools, and resources.
A key strength at 4th Wave is its experience base. That is, because
we continually work the challenges of solving client's problems this
provides us with a diversity of experience. Many consultants dispense
words where we focus on analysis. When it comes to looking to the
future we again rely on our experience and analytical abilities to
estimate market trends. 4th Wave is known for its conservative approach
to market estimation. Experience has shown that hype is easy but getting
close to the forces of reality requires experience and conservatism.
4th Wave is also known for its analytical approach to market assessment.
For example, by combining our extensive collection of market databases
and understanding of market forces we have written a number of market
models. These allow us to simulate future markets and trends. Some
of these models have been supplied to clients where they have been
used to make significant market entry decisions.
The company has extensive resources which it uses to carry out our
consulting practice. This includes in excess of 2,000 databases of
market numbers and product analysis. Further, the accumulated experience
of continually addressing specific needs of our clients keeps us on
the edge of technology, markets and market dynamics. We normally attend
20+ trade shows a year and this further allows us to remain in contact
with the industries we cover.
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